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The Full-Spectrum CMO

Architecting B2B and B2C Marketing Excellence

In today's complex business landscape, the lines between B2B and B2C marketing are increasingly blurred, demanding a CMO who can navigate both worlds with equal mastery. My career has been dedicated to just that: building and scaling marketing organizations that excel at both the precision of enterprise & SMB sales cycles and the rapid, emotional connection required for consumer markets. I have been fortunate to have worked for global brands that have a horizontal product portfolio catering to both B2C and B2B audiences.

As a seasoned marketer and business leader, I've held comprehensive oversight of all marketing disciplines, leading dynamic teams across diverse geographies and product portfolios. My passion lies in crafting holistic marketing strategies that drive hyper-growth, build enduring brands, and foster unwavering customer loyalty, for both B2B and B2C markets. About a decade of sales experience in retail channel (B2C) and large accounts (B2B) has primed me to align the marketing strategy directly with overarching business objectives and have a sharp focus on revenue & profitability.

My expertise spans the critical pillars of modern marketing, consistently delivering measurable business results and competitive advantage across both business & consumer initiatives.

B2B Marketing Leadership

  • Strategic Go-to-Market (GTM) Leadership
  • Brand Strategy and Product Marketing
  • Content Marketing Strategy & Thought Leadership
  • Inbound and outbound Marketing
  • Growth Marketing & Pipeline Optimization
  • Partner Ecosystem Development
  • Account Based Marketing
  • PR and Analyst Relations

B2C Marketing Leadership

  • Brand Strategy & Product Marketing
  • ATL Advertising – Print, TV, Outdoor & Radio
  • Digital and Social Media Campaigns
  • Influencer Marketing
  • E-commerce, Q-Commerce & D2C Commerce
  • Market Research and Insights
  • BTL Activations & Retail Experiences
  • Channel Marketing

Global Marketing Experience:

My marketing leadership experience extends across diverse global landscapes, with deep, firsthand experience managing markets such as India, the Middle East, Turkey, Israel, and Africa. This exposure has instilled in me a profound understanding of varied customer preferences, distinct digital and social media dynamics, intricate channel ecosystems, and critical local nuances, fundamentally strengthening my capability to drive growth across diverse geographies.